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Lesson 3
Demand Segments:General Sample Itineraries and Options

General Sample Itineraries and Options

1. HEART OF AFRICA - ‘Iconic Safaris’

Kenyan Soul, Wild Kenya, Warm & Hospitable People, Unique Nature, Great Lakes, Deserts, Rift Valley, Safaris, Breath-taking Landscapes & Stunning Scenery, Diversity of Wildlife, Birdwatching, World Famous Animals, Wildebeest, Lions, Giraffes, Rhinos, Flamingos etc.

KEY TARGET: Those looking for “Real Africa”, untouched and untamed, raw and exciting

2. SENSE OF ADVENTURE

About Discovery, Exploring what Kenya has to offer, Off Beaten track, Gaining memories, Deserts, Forests, Mountains, Camping out, Animal and Bird watching, Photography, Hiking/Trekking/Biking, Running with Kenyans

KEY TARGET: Many age groups. Outgoing people, seeking new experiences, broaden horizons, be Amazed, Having something to talk about back home

3. BIRD PARADISE

About experiencing the vast diversity of Birds that Kenya has to offer, from Ostriches and Flamingos, to birds of Prey and rare indigenous species.

KEY TARGET: Birding enthusiasts, lovers of nature. Organised Bird watching tour groups. NB This is a specialist hobby area and more likely to be booked through a Travel Agent/Tour Operator specialising in Birding.

4. COASTAL PARADISE

Coastal Relaxing and Unwinding, Pristine Beaches, Avoiding Stress, Safe Resorts for families, Food and Drink, Seafood, All Inclusive, Water Sports, Fishing, Diving, Charming Coastal Towns. Adding other Experiences into the mix e.g. Coastal Safari, Big 5 of the Sea, Inland Safari, day trips etc. Add experiences when desired.

KEY TARGET: Families. Blends relaxation with whatever else is desired

5. CULTURAL & HISTORICAL IMMERSION

About Experiencing the Culture Kenya has to offer, the History, Vibrant Cities, Tribes, Food and Drink, Old Forts, Swahili Ruins, Festivals, UNESCO, Tea & Coffee Tours. Getting in touch with Kenyan-ness

KEY TARGET: For people who wish to learn and be educated, all ages, Singles/Couples/Tours, Engaging the Senses, discovering History, Cradle of Mankind, Being There

6. PREMIUM LUXURY

Upmarket and expensive packages, Glamping, Private, Personal Safaris, Up-close with animals, Pristine Beaches, Fine Dining and Wine, Luxury Lodges/Camps, Eating under the Stars

KEY TARGET: Particularly Couples, or groups of Friends, Looking for time to themselves, away from others, desire Service & Attention, away from “Tourists”, prepared to spend to achieve this. Honeymooners.

7. POSITIVE FOOTPRINT

About Sustainability and Conservation, Protecting environment, Volunteer Holidays, Getting “hands dirty”, contributing something/giving something back, Living/working/eating with locals. Can involve Sponsorship

KEY TARGET: Particularly young couples and singles, eco conscious, caring, doing something different, Intimate & Responsible Connection To Nature.