Here are some examples of the type of travellers who are attracted by a holiday to Kenya and their travel motivations

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Stand Out Adventurer

Personality

I like feeling unique, special, and ahead of the pack.

Travel Expectations

I'm looking for an active, adventurous, and energetic trip, without forgetting the need for social recognition.

Glamorous Traveller

Personality

I need to be the best, praised for the success that I achieve.

Travel Expectations

I'm looking for a glamorous, organized trip to get away from it all; only the very best will do to impress my peers.

Authenticity

Culture Lover

Personality

I like to test my boundaries, explore, and achieve independence.

Travel Expectations

I'm looking for a trip where I can engage with new cultures and with locals in sheer beautiful nature.

Carefree Adventurer

Personality

I like to enjoy myself without worrying about the consequences.

Travel Expectations

In a trip, I like to do adventurous activities (hiking/trekking) and discover new places and cultures in intriguing foreign countries to get away and disconnect.

Relax

Family Relaxers

Personality

I need to know my peers accept me for who I am, feeling welcomed.

Travel Expectations

I'm looking for a relaxing trip, to be on the beach, in nature, or in the peaceful countryside with my family.

Security and Comfort Seekers

Personality

I have to feel relaxed, tranquil, and safe.

Travel Expectations

I'm looking for a relaxing trip that allows me to experience new things but with comfort.

1. Multi-Generation & Family Travelers

Travelers with children that are 10 or older and grandparents who yearn to go on safari will find a family vacation in Kenya to be one of the highlights of a lifetime. It is important, however, with both children and the elderly for travel agents to find out as many details as possible about how taxing a trip might be both physically and mentally before booking a multi-generational family trip. Consider the types of accommodations (for example, find out if the lodge is built on an incline or has several stairs), as well as how much time will be spent each day on safari vs. in the comforts of the lodge. For safety reasons, most safari outfitters and private game reserves don’t accept children under a certain age, usually under eight.

2. Nature Enthusiasts

It almost goes without saying that those who travel to Kenya are nature lovers. Pet owners, hiking enthusiasts, and folks who enjoy the local natural history museum will, generally speaking, enjoy the safari experience. Kenya is, of course, home to the Big Five, which can be spotted in some of the country’s best reserves, but it is also home to stunning natural surroundings. After a few days in the bush, the sights, smells, and sounds of the wilderness awaken visitors to a life in tune with nature. By day, they’ll be thrilled by the roar of the lion and by night, they’ll witness a starry sky so clear they’ll want to stay up way past their bedtime to enjoy the view.

3. Bucket List Travelers

Everyone has the type of client who is always thinking about their next dream destination. A safari in Kenya tops many people’s ultimate travel bucket lists. And, usually along with that safari, there is some mention of witnessing the magic of the Great Wildebeest Migration. So, book your “cocktail party clients” on a trip to Kenya with time to see the migration and they will, undoubtedly, thank you for it and tell all of their friends and neighbors.

4. Honeymooners

Newlyweds can experience the allure and adventure on their honeymoon in Kenya, touring historic Nairobi (including the Ngong Hills, where much of the film was set), then venturing out into the bush to some of Kenya’s most renowned wildlife parks and conservancies. Most reputable lodges offer fantastic honeymoon programs and will even arrange private sundowners and picnics in the bush with champagne and romantic “star-beds” for newly married couples on honeymoon.

5. Luxury Travelers

For a time, the focus for most luxe travelers was opulent accommodations, white linen dining, and silver service. While those requirements remain, the new luxe traveler is more concerned with authenticity and uniqueness. A luxe safari client in Kenya would be seeking out once-in-a-lifetime moments personally crafted for them, like a hot-air balloon ride over the Maasai Mara at the crack of dawn with a picnic brunch in the savannah afterwards, heli-tours across northern Kenya, or horseback riding safaris across the open savannahs. Most luxury hotels, camps, and lodges in Kenya also offer game drives in private vehicles without other clients on board, or spa treatments in one’s room after a long day in the bush. The sky’s the limit when it comes to luxury in the land where safaris were started.

6. First-Time Visitors to Africa

For first-timers, Kenya is ideal for getting one’s feet wet. Two weeks in Kenya with the best in wildlife reserves and national parks such as Amboseli, Samburu, and the Maasai Mara plus a visit to the world-renowned destination in Mt. Kenya areas plus a few days on the Kenyan coast will be the perfect first taste of Africa for your novice safari clients. Each national park in Kenya has something unique to offer, from wide-open savannahs teeming with game and sand dune deserts to stunning white-sand beaches and scenes of snow-capped mountains. Kenya is one of the few places on earth where you can experience all of this in one country.

7. Repeat Visitors to Kenya

The majority of travelers to Kenya are repeat visitors. The sheer diversity of regions, people, landscapes, wildlife, and general experiences cannot all be captured in one visit, hence the reason for a 2nd and 3rd trip to Kenya. There is a lot to see and do even in the destinations where your clients have already visited. For example, game drives can be replaced with balloon safaris, horseback rides, and heli-tours, while destinations in the southern circuits can be replaced with destinations in the northern circuits. Different types of accommodation can also be interchanged while the elements of the itinerary can be diversified to provide an even richer experience aligned to the specific needs of travelers.

8. Solo Travellers and Women Travelers

Solo travel is becoming the norm, and the different accommodation facilities, attractions, and tour companies in Kenya have adapted to cater to this unique group of clientele, whether it’s in the cities, the remote locations, and even in the beach destinations.

9. Special Interest Travelers

The special interest traveler’s needs can be as diverse as their individual motivations, ranging from those seeking hard adventure, sports (such as athletics and golf) to special occasions, birding, eco-tourism, wildlife observation, culture and heritage, and wellness among others. Luckily, Kenya is never short of unique experiences for travelers. Safaris can be tailor-made to address these specific needs and ensure a memorable experience for a wide range of travelers.